Serena Rosenhan
Vice President User Experience (UX) | User Experience Strategist | Director User Experience Research | Director User Experience Design
- Role
- Ux Strategist at Siros Foundation
- Location
- Waterford, MI, US
- LinkedIn followers
- 500 followers
About Serena Rosenhan
I build powerhouse UX teams who become indispensable strategic partners for achieving innovative product outcomes. Always starting from a research-based understanding of users and a passion for solving their problems, I lead user experience teams as they collaborate with product and technology partners during discovery and learning activities to arrive at the most valuable, usable and feasible product direction. I am passionate about creating cross-functional organizational capability to build the right thing in the most effective way. Specialties: UX leadership, UX strategy, user centered design, user research, facilitation, ideation, AI user experience, accessibility advocacy, facilitation, ideation, and design leadership.
Experience
Ux Strategist
Jul 2025 — Present
Establihsing UX and product design practices and priorities. Creating UX roadmaps for tackling the biggest UX challenges and validating user and business value.
Education
Miami University
PhD, Rhetoric and Composition
1993 — 1998
Brigham Young University
BA, MA, English
1986 — 1993
Skills
- Contextual Inquiry
- User-Centered Design
- Site Maps
- Content Management
- Usability
- Information Architecture
- User Experience Design
- Usability Testing
- Interaction Design
- Task Analysis
- Agile Methodologies
- Usability Engineering
- User Experience
- Business Analysis
- User Research
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