Serena Fontana
Proposition and Go-to-market Senior Manager @Nexi Group
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WORK HISTORY
Proposition and Go-to-market Senior Manager @Nexi Group
Milano, IT
As part of Nexi Group’s ISV Proposition & GTM team, I lead strategic initiatives that shape how we engage with Independent Software Vendors (ISVs) and Partners in general across Europe. My role focuses on designing and launching scalable commercial propositions that drive adoption of Nexi’s payment solutions and support transformation across Sales, Marketing, and Operations.Key Responsibilities- Strategic Proposition Development: Blueprinting proposition and go-to-market strategies for key initiatives to be delivered across countries- Customer & Market Insights: Analyzing ISV and direct customer needs, monitoring competition, and aligning solutions to market demands- Cross-functional Enablement: Supporting transformation across Group-level Sales, Marketing, and Operations to better serve ISV partners- Commercial Steering: Bundling, packaging, and communicating value propositions, including success case amplification across markets.
EDUCATION
Università Bocconi
Bachelor of Business Administration (BBA), Economia aziendale/manageriale
Talent Garden
Master, Digital Trasformation
Università Bocconi
Master's degree, Management
SKILLS
ABOUT SERENA FONTANA
The most dangerous phrase in the language is: ”we have always done it this way”.Ho sempre lavorato nel marketing come Product Manager, ma mi piacciono le sfide e buttarmi in nuove esperienze, credo fortemente nel lavoro di squadra, mi ritengo una persona affidabile, determinata e precisa.
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