Serena Stashak
Sales Enablement | Product Marketing | AI-Empowered GTM Strategy | B2B SaaS | Revenue Force Multiplier
- Role
- Manager, Revenue Enablement at Crescendo
- Location
- Johnson City, TN, US
- LinkedIn followers
- 500 followers
About Serena Stashak
46% ↑ in sales effectiveness | 100% reseller quota attainment | 35% ↓ in ramp time | 86% ↑ in discovery call quality | 40% ↑ in collateral utilization | 22% ↑ in forecast accuracy | 25% ↑ in upsell velocity | 80% adoption in differentiationTransformative GTM leader who built comprehensive GTM and enablement functions from zero during Series B through Series D hypergrowth phases at B2B SaaS companies. Expert in translating complex products into compelling market narratives, developing strategic positioning and messaging, and creating sales enablement that drives measurable revenue outcomes.Proven track record developing go-to-market strategies for enterprise buyers, conducting competitive intelligence and market research, and building sales tools that improve win rates and accelerate deal cycles. Core Expertise:Product positioning and competitive differentiationGo-to-market strategy and product launchesSales enablement and revenue operationsEnterprise buyer research and persona developmentCross-functional GTM leadershipWhat Drives Me:I thrive at the intersection of product, marketing, and sales—translating technical capabilities into market-ready strategies and equipping teams with tools that actually drive results. Whether it\'s building messaging from scratch, launching new products, or enabling complex enterprise sales, I\'m energized by challenges that require both strategic thinking and tactical execution.Let\'s Connect:I\'m always interested in discussing product marketing strategies, go-to-market challenges, and innovative approaches to positioning and enablement. Whether you\'re scaling your PMM function or solving complex GTM problems, I\'d love to share insights and learn from your experiences.
Experience
Manager, Revenue Enablement
Oct 2025 — Present · TN, US
Education
Middlebury Institute of International Studies at Monterey
Master's Degree, International Policy Studies, Concentration: Conflict Resolution
2011 — 2013
University of California, Davis
Bachelor of Arts (B.A.), French
2005 — 2009
Harvard Extension School
Economics
2015
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.