Serena Xie
Product Strategy @ Google | Digital Marketing | Sales Strategy | Product Go-To-Market
- Role
- Product Strategy, Apps & Measurement, Greater China Area at Google
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Serena Xie
Strategic marketer with expertise in digital marketing, business strategy, sales operations & product development.
Experience
Product Strategy, Apps & Measurement, Greater China Area
Mar 2022 — Present · Shanghai, CN
I connect Google\'s ads solutions with export advertisers looking to scale app user growth and drive product growth- Define the go-to-market strategy for Google’s Performance Ads product: Set goals, manage launches and collaborate closely with sales teams to drive product adoption aligned with advertisers\' business and marketing objectives- Influence the direction of Google\'s advertising product development: Utilize data and market intelligence to identify product gaps, partner closely with product teams to formulate business requirements and shape the direction of future product development- Scale best practices across regions and support in-market events to achieve product growth at scale
Education
NYU Stern School of Business
Data Bootcamp - Python data analytics
2018 — 2018
New York University
Master’s Degree, Integrated Marketing
2016
University of Nottingham
Bachelor’s Degree, International Studies
2012 — 2016
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