Serena Travers

UC Davis Managerial Economics + Statistics | Data Analysis | Built 200K+ Social Media Platform | Finance & Analytics

Role
Influencer at TikTok
Location
Davis, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Serena Travers

A Managerial Economics student at UC Davis with a minor in Statistics, pursuing a career in finance, social media analysis, and data driven roles.Built and managed social media platforms with 200K+ followers, tracking engagement and performances to guide content decisions.Comfortable working with Excel and R to analyze data, identify trends, and support decision making.Looking to apply data and business in real world scenes.

Experience

  1. Influencer

    TikTok

    Mar 2020 — Present

    Built and scaled a TikTok platform to 200K+ followers, consistently analyzing engagement metrics and optimizing content strategy to increase reach and interaction.Partnered with brands (AMUSE, Acwell, Tony Moly) to promote products and events to a global audience.

Education

  • University of California, Davis

    Bachelor's degree, Business/Managerial Economics

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Serena Travers — Influencer at TikTok in Davis, CA, US | Unifers