Serena Schlaile
Enterprise Customer Marketing & Advocacy Leader | Customer Evidence, References & CAB Programs | Enterprise AI & Platform GTM
- Role
- Head of Customer Marketing at Netradyne
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Head of Customer Marketing
Apr 2025 — Present · San Francisco, CA, US
Built and launched the flagship multi-city Customer Obsession Tour, producing 10 customer films plus case studies, blogs, and social campaigns, and establishing a 3,500+ asset customer photography and media library• Created and scaled a Customer Evidence Engine that increased case study inventory by 50% and expanded vertical-specific proof assets for sales teams• Own and operate Customer Advisory Board program across 30+ strategic accounts, translating executive feedback into product and GTM insights• Designed customer reference programs including 1:1 references, scaled reference webinars, and customer-led field activations• Led G2 reputation and review strategy, driving 2,500% growth in reviews and significantly increasing buyer trust signals and analyst report visibility• Partner closely with Sales, Product, and Customer Success to activate customer proof across pipeline and expansion motions• Awarded 2025 Marketing MVP
Education
University of California, Davis
B.S., Environmental Policy, Analysis, and Planning
Skills
- Sustainability
- Energy Master Planning
- Project Planning
- Energy Performance Benchmarking
- Strategic Planning
- Social Media
- Fundraising
- Marketing Strategy
- Green Building
- Training
- Time Management
- Strategy
- Crm
- Analysis
- Management
- Project Management
- Enterprise Software
- Program Management
- Leadership
- Marketing
- Salesforce.com
- Public Speaking
- Customer Relationship Management (Crm)
- Business Development
- Energy Efficiency Consulting
- Email Marketing
- Microsoft Office
- Sales
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