Serena Raven
Director, Design & Supply Chain Systems | PLM & SaaS Strategy | Digital Transformation | Process Automation | Bridging Tech & Business in Fashion Ops
- Role
- Director of Design & Supply Chain Systems & Processes at Tommy Bahama
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Serena Raven
As Director of Design & Supply Chain Systems at Tommy Bahama, I lead enterprise-level initiatives that optimize fashion operations from concept through production. I specialize in PLM strategy (FlexPLM), process automation, and translating business needs into scalable, user-centered digital solutions across design, development, and sourcing.My work spans the full transformation lifecycle including RFP and vendor selection, implementation, change management, training, and post-launch optimization. I turn complex operational goals into solutions that work for real users. Whether building user stories, contributing to solution documents, leading training for over 200 users, or updating 150+ guides, I focus on driving long-term value through adoption and usability.I know firsthand how inefficient systems can slow down creativity and innovation. That dual experience of creative execution and operational transformation is what sets me apart. I speak both \"tech\" and \"business,\" helping to bridge the gap between product creation teams and technology teams. I design systems that empower users, not obstruct them.I also serve as a long-standing member of the FlexPLM Technical Committee, collaborating with PTC Product Management to shape the future of the platform. Several of my original customization ideas have been adopted into the core product, reflecting my commitment to practical innovation and user advocacy.I lead cross-functional initiatives with a practical, scalable, and people-focused approach. Whether managing color accuracy across a digital library of over colors or aligning technology teams with business goals, I help build the fashion operations systems that make businesses run better.
Experience
Director of Design & Supply Chain Systems & Processes
Apr 2022 — Present · Seattle, WA, US
Education
The Knitting School
N/A, Machine Knitting
Seattle Central College
Associate Degree, Applied Science
Skills
- Merchandising
- Menswear
- Kidswear
- Young Men's Apparel
- Wovens
- Sweaters
- Adobe Photoshop
- Project Managment
- Textile Design
- Interior Decorating
- Retail Branding
- Freelance Design
- Knitwear
- Adobe Illustrator
- Fashion Design
- Sportswear
- Pattern
- Web Pdm
- Trims
- Outerwear
- Fit
- Outdoor Apparel
- Apparel
- Flex Plm
- Apparel Design
- Interior Design
- Tops
- Textiles
- Fashion
- Technical Design
- Womenswear
- Pdm
- Tech Packs
- Enovia
- Illustrator
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