Serena N.
Account Based Marketing - Enterprise Accounts @Gearset
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WORK HISTORY
Account Based Marketing - Enterprise Accounts @Gearset
Led an ABM land-and-expand motion that accelerated adoption across multiple business units. Ownership of Strategic accounts, building tailored, account-specific narratives, cross-functional plans and campaigns to deepen engagement and unlock new opportunities. Using data-driven insights to optimise account journeys, refine targeting, and demonstrate ROI on ABM programmes.
EDUCATION
Cambridge Regional College
Business & Administration
CIM | The Chartered Institute of Marketing
CAM Diploma in Digital Marketing
ABOUT SERENA N.
B2B marketer specialising in Account-Based Marketing, segmentation, and enterprise growth strategies. I thrive in cross-functional environments where Marketing, Sales, Product and CS work together to create personalised, high-impact programs for multi-org accounts.I bring a proactive, collaborative approach to every project - pairing autonomy with strong alignment, data-led decision making, and a mindset of continuous improvement. I enjoy working with teams to build scalable processes, meaningful customer journeys, and measurable revenue outcomes.
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