Serena Lanum
Senior Coordinator - Digital Production and Promotion at AEO, Inc.
- Role
- Senior Coordinator - Digital Production and Promotion at American Eagle Outfitters Inc.
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
Experience
Senior Coordinator - Digital Production and Promotion
American Eagle Outfitters Inc.
May 2024 — Present · Pittsburgh, PA, US
Own the production calendars and assist in testing/quality assurance (QA) and deployment of digital promotions across the US/CAN/ROW/MX Sites for both the AE and Aerie brands across all digital channels and platforms.•Collaboration with cross functional partners on catalog deployments, scheduling and product needs to support the promotional cadence as well as coordinating schedule and deployment changes as they arise to support business needs• Manage terms and condition pages for AE and Aerie for all sites utilizing ContentStack• Partner with cross functional teams including marketing, social, email, legal and international partners on digital marketing campaigns and promotional needs• Own the execution of digital site admin tasks to support technical releases and program related projects in the BCC (Oracle merch tool)• Assist with holiday readiness tasks regarding leaseline and shipping calendars, on-call communication and site admin support tasks
Education
Miami University
Bachelor's degree, Marketing
2017 — 2021
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