Serena de Lucia
Product Manager @Werfen
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WORK HISTORY
Product Manager @Werfen
Milan, IT
Marketing strategy: definition for development ofmarketing plans, collecting data on competitors and marketneeds to improve product positioning and penetration;products forecast.• Support Sales Department and other internal departments in the pre-sales to create a cross-functional team• Plans, organizes, promotes and actively participate insponsored scientific events• Regional Marketing Referent: Maintaining and developing anetwork of Key Opinion Leaders (KOLs) identifying newopportunities of business.• Analyse market defining business threats and competitiveperformance (KPIs) during the launch of new products ofthe Business Unit.
EDUCATION
Università degli Studi di Modena e Reggio Emilia
Biotechnology
Università di Pavia
Corso di Master Universitario di 2° Livello, "Design and Development of Drugs"
Università degli Studi di Modena e Reggio Emilia
Qualification as Biologist, section A
Confindustria Dispositivi Medici
Corso di Project Management
Università degli Studi di Torino
PhD in Molecular Medicine - XXVIII cycle, Biochemistry and Cellular Biotechnology
Confindustria Dispositivi Medici
Corso di Project Management per il marketing
Università degli Studi di Modena e Reggio Emilia
Medical and Pharmaceutical Biotechnology, Biotechnology
SKILLS
ABOUT SERENA DE LUCIA
In the last 3 years I developed experience in IVD marketing where I play a key role in enhancing the value of Autoimmunity business line products.Implements a specific marketing plan for the local market and ensures support to the Sales Department and other internal Departments in the pre-sales, post-sales and training activities are some of the principal goals of this job.I support the launch of new products of the Business Line, providing all necessary and updated marketing documents and tools to Internal and External Stakeholders, also contributing to maintaining and developing a network of Key Opinion Leaders in the areas of responsibility (Triveneto, Puglia).I also got a PhD in Molecular Medicine with over than 8 years of laboratory experience both in academic and industrial environment. Curious and elastic mind driven by problem solving.Always willing to collaborate.
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