Serena Bersani
Senior Key Account Manager @Vans
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WORK HISTORY
Senior Key Account Manager @Vans
Milano, IT
Lead strategic development for key accounts portfolio• Develop and execute channel-specific strategies aligned with brand positioning and growth targets • Drive business growth across retailers • Partner with Territory Manager to define and implement market expansion strategies • Strategic planning for portfolio based on performance analyses to ensure best results • Develop and execute delivery plans to achieve invoice objectives
EDUCATION
Università degli Studi di Milano
Biology
ABOUT SERENA BERSANI
Senior Sales Executive with over 17 years of progressive experience in the fashion and retail industry, driving strategic growth for premium brands such as Vans, Lee Jeans, and Tommy Hilfiger.Proven expertise in managing complex business operations, overseeing P&L, and developing multi-channel sales strategies. Strong track record in strategic account management (KAM), currently managing a key portfolio that represents a significant share of Italian revenue.
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