Serdeep Singh

About Serdeep Singh

Dedicated and motivated Sales Engineer, with more than 7+ years strong pre-sales support experience. Working closely with Product Development, Client Support, Data and the Sales team to develop business opportunities whilst helping RIMES buy side clients solve their data management needs. Successfully managing small and local, to large and global implementation projects. Designing, documenting and developing fit for purpose vendor data feeds to be used in 3rd party financial software or custom proprietary systems. Whilst continuously striving to facilitate positive working relationships with a wide range of clients, colleagues, and key business partners to help grow revenue.

Experience

1. Sales Engineer

   Genesis Global

   Jan 2026 — Present · New York, NY, US

   Partner with Sales to support new business development across buy-side, sell-side, and market infrastructure clients within financial markets.Act as a technical pre-sales resource, working directly with business sponsors, IT managers, architects, and senior developers to understand client needs and position the Genesis platform effectively.Deliver technical demonstrations that emphasize platform architecture, scalability, performance, and speed of delivery rather than application-level features.Design and execute proof-of-concept (POC) applications using the Genesis platform to validate client requirements and demonstrate business value.Explain the Genesis platform architecture, development environment, tooling, and DevOps workflows to both technical and non-technical stakeholders.Support technical discovery and early-stage functional and technical gap analysis prior to formal project engagement.Address client questions related to cloud infrastructure, security, testing, release management, and operational processes.Advise clients on application delivery models, including Genesis-led development, client-led development, and collaborative approaches.Collaborate closely with product, engineering, and architecture teams to align customer feedback with platform capabilities and roadmap direction.Apply financial markets domain knowledge (e.g, equities, fixed income, FX, derivatives) to contextualize solutions within real-world trading and post-trade workflows.

Education

• Kingston University

  Master of Arts (M.A.) with Hons, Accounting and Finance

  2002 — 2003

• University of Kent

  Bachelor of Science (BSc) with Hons, Computer Science

  1999 — 2002

Skills

• Market Data
• Java
• Etf
• Latin American Markets
• Occam
• Eagle Pace
• Swift Messaging
• Simcorp Dimension
• Portfolio Management
• Telekurs
• Bloomberg
• Asset Management
• Ss&C Sylvan
• Corporate Actions
• Hedge Funds
• Javascript
• Html 5
• Fundamental Analysis
• Dividends
• Us Equities
• Indexing
• Cadis
• Sql
• Visio
• Xsp
• Fortran
• Financial Services
• Bloomberg Terminal
• Netsuite
• Rfi
• Index Funds
• Advent
• Financial Markets
• Bisam B-One
• Etfs
• Rfp
• Equities
• Ipo
• Vba
• Ms Project