Serafina Arzano

Brand Manager of Global Licensing @The Donna Karan Company, Llc

Manage 9 worldwide licenses and ensure development and growth of the business of all accessory categories- Analyze monthly selling reports, quarterly royalty statements, and annual year-end reports to ensure licensee’s contractual obligations- Partner with Marketing and PR to develop semi-annual ad campaigns, seasonal events as well as organize separate ad campaigns for intimates and sleepwear categories- Analyze annual business plans including sales growth, sales objectives, strategic product additions, marketing initiatives, distribution and competitive brands; review with upper management on ways to impact future seasons- Partner with Marketing to ensure proper allocation of media dollars and develop appropriate marketing plans- Monitor and analyze seasonal style selling; identify and exploit opportunities. Share information with licensees in order to grow business- Review and analyze new accounts and new distributor proposals; communicate findings to upper management- Markets & Trade Shows – work with external Marketing Team to ensure that all sales environments are on brand - Research and analyze competitive brand set with regards to packaging, pricing, product and promotion- Attend product development meetings and ensure that product strategies are consistent with business objectives