Sera Alper Zabala

Innovative Marketer with a Passion for Driving Business Growth

Role: Head of Social Media & Influencer Marketing at Karma And Luck
Location: Las Vegas, NV, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Sera Alper Zabala

Results-driven professional with extensive experience in social media strategy and brand development. Proficient in content creation, team leadership, strategic planning, and designing scalable global influencer marketing programs across diverse industries to drive web traffic and conversions. Skilled at leveraging emerging trends to elevate brand awareness, engagement, and loyalty across platforms including TikTok, Instagram, and Facebook. Committed to achieving critical success metrics and maximizing profitability through a forward-thinking, results-oriented approach.

Experience

Head of Social Media & Influencer Marketing
Karma And Luck
May 2020 — Present · Las Vegas, NV, US
Led data-driven social media and influencer campaigns across platforms, driving a 700% increase in online sales and a boost in brand awareness. • Created engaging digital content for organic and paid social channels, achieving a 400% rise in engagement and a 200% growth in social media-driven revenue. • Managed online partnerships, product seeding, live commerce initiatives, celebrity collaborations, and retail store grand openings, ensuring seamless execution and impactful results.

Education

University of Massachusetts Amherst
B.A., Communication, Psychology, IT
2007 — 2010

Skills

Web Content Production
Integrated Marketing
Social Networking
Social Media Measurement
Digital Marketing
New Media Marketing
Facebook
Viral Video
Strategic Influence
New Business Development
Digital Magazines
Digital Strategy
Post Production
Team Management
Content Marketing
Project Management
Viral Marketing
Content Strategy
Marketing Strategy
Videography
Social Media Marketing
Fmcg
Social Media Strategist
Networking
Project Planning
Video Production
Digital Photography
Negotiation
Video Editing
Media Buying
Web Design
Management Consulting
Branding & Identity
Media Planning
Web Content Management
Strategic Planning
Content Development
Final Cut Pro
Paid Media
Magazine Management

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