Mike Sepavich
Innovative Ecommerce & Digital Marketing Professional
- Role
- Senior Manager, Martech and Site Personalization at Bose Corporation
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Martech and Site Personalization
Apr 2023 — Present · Framingham, MA, US
Oversee Bose’s site personalization program globally. Identify strategic opportunities that will deliver on long term revenue targets. Enhance the current marketing technology stack, underlying product and customer data. Find new technology solutions that improve operational efficiency and personalization scalability. Utilize algorithmic, AI and data science models to deliver relevant, optimized, 1:1 customer experiences.• Lay out the near, medium and long-term global site personalization vision, strategy and technology roadmap. • Leverage the latest tools and technology to enable cross channel personalization at scale.• Execute a customer first journey to create highly relevant, frictionless customer experiences at every stage of the journey. • Develop A/B testing learning agenda that aligns with overall marketing and ecommerce strategies
Education
Emerson College
BA, Visual and Media Arts
1998 — 2000
University of Massachusetts Lowell
N/A, Liberal Arts
1995 — 1998
Skills
- Nanigans
- Conversion Optimization
- Comparison Shopping
- Google Adwords
- Cross Functional Relationship Building
- Clicktale
- Email Marketing
- Adwords Editor
- Comparison Shopping Engines
- Site Personalization
- Graphic Design
- Ppc
- Display Advertising
- Web Marketing
- Social Media
- Analytics
- Logo Design
- Adobe Target
- Adobe Audience Manager
- Marketing
- SEO
- Sem
- Web Design
- Affiliate Marketing
- Photoshop
- Online Marketing
- Loyalty Marketing
- Html
- Direct Marketing
- Facebook Marketing
- Online Advertising
- Landing Page Optimization
- Guitarist
- A/B Testing
- Multivariate Testing
- Cross-Functional Collaborations
- Digital Marketing
- Twitter Advertising
- E-Commerce
- Google Display Network
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