Seoyeong Lee

About Seoyeong Lee

Experienced data analyst in SaaS industry working with customer experience, market and product usage data. I am deeply interested in questioning and figuring out the ‘why’ and \'what now\' behind data and translating them into actionable insights for the right audience.

Experience

1. Senior Data Analyst

   ServiceNow

   Mar 2023 — Present

   Developed CX-financial linkage models using linear regression with 100+ variables to identify keyrevenue drivers; delivered actionable insights that optimized renewal strategies for executiveleadership- Quantified competitive impact through Competitive Capture analysis, directly influencingcorporate-level sales and product strategies- Scaled the company-wide Competitive Intelligence program by defining data requirements andanalytical frameworks; performed end-to-end data cleaning and analysis to deliver high-stakes executive reports, which served as the blueprint for global dashboards launched in partnership with engineering teams- Segmented digital property users by architecting clustering model based on behavioral data; provided Digital Team with a strategic framework for user layering and random sampling, enhancing the accuracy of customer group insights- Led the analytical strategy for survey comment automation by partnering with Data & Analytics teams to integrate LLM models; reduced manual workload- Built quarterly NPS forecasts with Facebook Prophet, adopted into CEO dashboard to enhance strategic planning accuracy

Education

• Sookmyung Women's University

  Bachelor's degree, Advertising

• Hochschule Neu-Ulm

  Bachelor's degree, Business, Management, Marketing

• Duke University

  Master's degree, Business Analytics