Seona Parsons

About Seona Parsons

Demonstrated success in monitoring and analyzing demand patterns, market trends, and competitors\' pricing to ensure conformance with the budget and investment objectives. Adept at enhancing profit margins through the management of distribution channels, strategic marketing planning and execution, and preparation of accurate revenue forecasts in coordination with multiple shareholders. Expert in leading cross-functional teams to solve business problems, while collaborating to create pricing strategies on a wide range of business issues. Capable of implementing robust solutions and procedures that ensure the achievement of financial objectives. Ability to manage and distill insightful conclusions from large volumes of data. Following are the highlights of the work I had done: Identified and maximized potential revenue opportunities through the careful management of room type per market segment via multiple distribution channels. Increased RevPar index by 6.4%, while applying aggressive ADR growth utilizing day-of-week demand pattern for the geographically advantaged market segment. Achieved substantial reduction of OTAs commission margin via vigorous negotiation to meet GOP targets which resulted in 15% of YOY commission savings. Please feel free to contact me at s•••••••@yahoo.com with any thoughts, comments, or questions about my work - I am always interested in making acquaintances.

Experience

1. Director of Revenue Management

   Park Hyatt Chicago

   Jan 2023 — Present · Chicago, IL, US

Education

• Pusan National University

  Bachelor of Arts - BA, French Linguistics & Literature

• The George Washington University School of Business

  Master's degree, Tourism Administration

• Vietnam National University, Hanoi

  Master of Arts - MA, Literature