Seok Chung
Experienced integrated marketing leader with the goal to lift brands and drive revenue
- Role
- Global Crm and Digital Marketing Manager, Ford Racing at Ford Motor Company
- Location
- Utica, MI, US
- LinkedIn followers
- 500 followers
About Seok Chung
Marketing executive with 20+ years of diverse and progressive experience across industries: media, automotive, insurance, retail, real estate, health. Strength in developing and executing comprehensive strategic, integrated marketing and communication plans, combining both traditional and digital concepts based on the philosophy that \"data drives the strategy\". Critical thinker who believes in utilizing a combination of data, A|B testing, and experience to make key decisions. Specializing in brand marketing (development and management), lead generation, new product launches, communication strategy, partnership marketing, sponsorship evaluation, retail, customer acquisition and retention programs, and business development. Proven success managing high-performing teams, creating marketing plans that deliver results, and developing business opportunities that generate significant brand exposure and increased revenue. Specialties: Brand development | Sponsorship and sales negotiation and fulfillment | Leadership | Campaign strategy development and management | Revenue generation and expense management | Journey building | Solutioning | Storytelling | Cross-functional team collaboration
Experience
Global Crm and Digital Marketing Manager, Ford Racing
Aug 2023 — Present · Dearborn, MI, US
Education
Michigan State University
Bachelor of Science, Advertising
1987 — 1991
Skills
- Customer Retention
- Media Relations
- Creative Strategy
- Leadership
- Advertising
- Online Marketing
- Marketing
- Sponsorship
- B2b Marketing
- Media Buying
- Copywriting
- Direct Mail
- Integrated Marketing
- Market Research
- Mobile Marketing
- Market Planning
- Marketing Research
- Digital Marketing
- Relationship Marketing
- Result Management
- Digital Strategy
- Lead Generation
- Media Planning
- Interactive Marketing
- Direct Marketing
- Creative Direction
- Management
- Advertising Sales
- Strategic Leadership
- Negotiation
- Marketing Management
- Email Marketing
- Marketing Communications
- Brand Development
- Cognitive Aptitude
- Online Advertising
- Press Releases
- Digital Media
- Brand Management
- Marketing Strategy
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