Roberto Andrade

Communication and Marketing Assistant @Trust In Fife Limited

Kirkcaldy, GB

Marketing and Digital Strategy: Develop and implement marketing strategies for Trust in Fife, Fife Private Rental Solutions, and The Cairn Centre, ensuring consistent messaging and a strong digital presence.Social Media Management: Create and schedule engaging content for Facebook, Instagram, LinkedIn, X (Twitter), and TikTok, using storytelling techniques to enhance community engagement and attract new followers.SEO and Local SEO: Optimise the websites of Trust in Fife and its associated organisations to improve search engine visibility, including on-page and off-page SEO strategies, Google Business Profile optimisation, and review management.Email Marketing and HTML Email Signatures: Design and customise professional HTML email signatures to maintain brand consistency, while also managing email marketing campaigns focused on audience engagement and retention.Google Business Profile Management: Handle and optimise Google Business Profiles for Trust in Fife, Fife Private Rental Solutions, and The Cairn Centre, ensuring all information is up-to-date, responding to reviews, and improving local rankings.Graphic Design and Promotional Materials: Create flyers, digital banners, presentations, and other marketing assets for promotional campaigns, events, and support programmes.Data Analysis and Performance Metrics: Track and analyse marketing and social media performance using analytics tools to refine strategies and maximise impact.Collaborations and Networking: Work closely with other charities, local organisations, and stakeholders to strengthen Trust in Fife’s presence in the community and expand the reach of its initiatives.