Kailash C.

About Kailash C.

Digital Marketing Executive with more than 2+ years of experience building and implementing strategies focused on SEO, SMM, PPC, largely for small to medium sized ecommerce sites. Google Ads (Pay Per Click - PPC) Search Engine Optimization (SEO) Social Media Marketing (SMM)

Experience

1. Search Engine Optimization Executive

   Obbserv

   Aug 2022 — Present · Udaipur, IN

   1) Maintaining ranks of keywords. Keyword research and optimizing website content by applying SEO strategies. 2) Worked on multiple projects of different niches for International and National Clients 3) Analyzed website and identified opportunities for improvement in order to create SEO-friendly website. 4) Identified link-building opportunities and created strategies to acquire free high-quality backlinks to improve organic traffic and organic rankings. 5) Conducted manually On-Page SEO activities like Meta tags, Heading tags, Image Alt Tags, Canonical URL’s, SEO optimization for Blogs, and Schema Markup Generator & Guest Post. 6) Worked on Google Analytics 4 And GSC to create Weekly & Monthly SEO reports for the clients. 7) Used Google Search Console for resolving the Soft 404 errors and integrating XML Sitemap. 8) Assisted the content team with the blog topics creation and SEO-friendly content creation. 9) Worked to set up Google Business Profile on Google My Business to create the local presence of the website. 10) Also worked on WordPress SEO to update the title and description of the products. 11) Competitor analysis to analyze and monitor their backlink and advertising link strategies.

Education

• Mohanlal Sukhadia University

  Master's degree, Business Administration and Management, General, A

  2020 — 2022

• Mohanlal Sukhadia University

  Bachelor's degree, Business/Commerce, General, A

  2017 — 2020

• Mohanlal Sukhadia University

  Diploma of Education, Digital Maketing, A

  2021 — 2022