Senthil Raj
Assistant Manager – Marketing & Communications | Digital Marketing Strategist | SEO/SEM | B2B | B2C | SaaS | Hospitality
- Role
- Assistant Manager Marketing Communications at Raintree, St Mary's
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Senthil Raj
I am a results-driven Marketing & Communications professional with 7+ years of…
Experience
Assistant Manager Marketing Communications
Feb 2025 — Present · Chennai, IN
Manage full-cycle digital campaigns, including SEO, SEM, social media, paid media, and email marketing, while spearheading branding, communications, and promotional strategies across multiple hotel properties• Team up with PR agencies, media houses, and influencers to strengthen brand positioning, while developing and executing seasonal campaigns for F&B, events, and room bookings• Coordinate in-house events, promotional activities, and local business partnerships to drive engagement and increase brand visibility• Generate content and marketing assets for social media, press releases, and internal communications• Oversee review monitoring and reputation management across platforms like TripAdvisor, Google, and OTAs• Align marketing strategies with revenue and guest experience targets by collaborating with sales and operations teamsKey Achievements:• Increased guest retention and repeat bookings through targeted CRM and loyalty strategies• Streamlined analytics and optimized performance to improve ROI of digital campaigns• Expanded brand visibility through strategic PR and influencer collaborations• Strengthened the hotel’s market presence by integrating digital and offline promotional activities
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