Senthil Prabhu
Marketing and Communications in Orbit Wires & Cables | Ex. Bisleri, BYJU\'S, SIMS Lonavala, ICFAI Group.
- Role
- Marketing Communications Manager at Orbit Wires & Cables
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
Experience
Marketing Communications Manager
Jun 2025 — Present · Chennai, IN
Led the development and execution of integrated marketing communication strategies to drive brand awareness, customer engagement, and lead generation.Created and managed content across multiple channels including email, social media, website, and print, ensuring brand consistency and messaging alignment.Collaborated with cross-functional teams (sales, product, PR, digital) to support campaigns, product launches, and corporate initiatives.Oversaw external agencies and vendors for media planning, creative development, and event execution.Analyzed campaign performance and audience insights to refine strategies and optimize ROI.Successfully improved engagement metrics and contributed to significant growth in brand recognition and customer acquisition.Managed high-impact brand endorsement campaigns involving celebrities and influencers, aligning brand messaging with talent image and audience demographics.
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