Senka Omerovic-Ross

About Senka Omerovic-Ross

I help a marketing team run smoothly by managing projects, creating and launching campaigns, and keeping processes and tools organized. I love turning complex workflows into simple, efficient systems, training colleagues, and making sure every campaign and asset is delivered on time and on brand.I thrive on keeping things running efficiently so the team can focus on what they do best — creating great marketing.

Experience

1. Marketing Specialist

   Symetra

   Nov 2019 — Present

   Own and optimize marketing workflows in Adobe Workfront, ensuring cross-functional teams meet deadlines and follow established processes- Train marketing team members on tools, systems and best practices, increasing team efficiency and reducing campaign errors- Manage a portfolio of 10-20 concurrent marketing projects, coordinating with stakeholders to deliver on time and on brand- Serve as subject matter expert for marketing tools, troubleshooting issues and liaising with other teams to implement improvements- Develop and maintain process documentation and training materials to standardize operations and support team scalability- Partner with strategy, creative, and compliance teams to ensure operational excellence across all marketing initiatives- Create and execute marketing campaigns, ensuring accurate setup, timely delivery, and alignment with brand and compliance standards- Publish and schedule LinkedIn posts and other digital content, supporting brand visibility and thought leadership initiatives using Hootsuite and Amplify- Edit and finalize marketing materials, including PowerPoint presentations, flyers, and brochures, ensuring brand consistency, accuracy, and compliance- Own the translation process for marketing collateral, coordinating timelines, managing deliverables, and ensuring high-quality localized materials.

Education

• New England College of Business

  Masters of Business Administration (MBA), Business

  2014 — 2016

• University of Massachusetts Amherst

  Bachelors, Sociology, Minor in Education

  2009 — 2011

• Holyoke Community College

  Associate's degree, Liberal Arts and Sciences/Liberal Studies

  2006 — 2009

Skills

• Marketing Strategy
• Social Media Marketing
• Loans
• Human Resources
• Banking
• Risk Management
• Team Leadership
• Microsoft Office
• Sales
• Finance
• Online Marketing
• Digital Marketing
• Loan Origination
• Project Management
• Financial Marketing
• Strategic Planning
• Credit
• Credit Analysis
• Training
• Microsoft Excel
• Customer Service
• Marketing
• Email Marketing
• Commercial Banking
• Coaching
• Consumer Lending
• Customer Relationship Management (Crm)
• Commercial Lending
• Leadership
• Retail Banking
• Team Building
• Management
• Cross Selling
• Financial Services
• Crm