Ummi Shaharun

Senior Digital Designer @HelloFresh

Berlin, DE

Spearheaded creative and brand strategy for HelloFresh’s global markets, including high-profile campaigns such as the Q3 2024 worldwide campaign and ongoing work for Q1 2025. Ensured alignment of visual design with marketing objectives through concepting and targeted messaging.Enhanced concept development by leveraging MidJourney and Firefly AI to generate innovative visual ideas, blending traditional art direction with AI-driven inspiration.Developed motion graphics and paid social marketing design, strengthening sub-brand identities for GreenChef, Factor, ChefsPlate, and EveryPlate within the HelloFresh portfolio. Collaborated closely with photo and marketing teams to deliver cohesive, high-performing assets across digital platforms.

Parsons School of Design - The New School

Bachelor of Fine Arts (B.F.A.), Communication Design