Jack Maguire
Director of Paid Social Media Marketing @National Debt Relief, LLC
Signup · Get unlimited contacts
WORK HISTORY
Director of Paid Social Media Marketing @National Debt Relief, LLC
New York, NY, US
Work closely with the sales team and the customer lifecycle marketing manager to optimize processes (sales tactics/scripting, SMS communication, email drip campaigns, etc.) to improve contacted rates and conversion of paid social leads. Involves coordinating measurement, projections, and analysis on Salesforce, Treasure Data, and the Facebook Business Suite. Includes the management of SQL queries to power dynamic customer data Facebook audiences-Manage developer implementation of pixels and measurement systems integrations for Facebook, Linkedin, and TikTok-Work with internal teams as well as agencies to develop paid social strategies that are consistent with brand objectives and sales goals-Work closely with the creative design team to maintain a well-defined image and brand voice - Manage social media campaign execution and planning for Facebook and TikTok (campaign setup, activation, etc)-Continually evaluate new opportunities and test new campaign types, creatives, bid strategies, etc-Measure efficacy and track results against KPI’s -Analyze OTT performance and management-Data analysis measure consumer segmentation, conversion analysis, and sales performance metrics-Design and implement suppression audiences-Manage evaluation and implementation of third-party lists via platforms like Oracle and LiveRamp-Coordinate data flows between Salesforce and third party platforms-Use simple regression and multiple linear regression models to validate hypotheses on how independent parameters impact business objectives-Assist with the development and measurement of holdout markets for incrementality performance measurement on new marketing channels-Monitor paid social competitive landscape and provide insights to upper management regarding the temperature of the market-Work with Finance team leadership to project, evaluate, and manage paid social media to specified lead volume and profitability parameters.
EDUCATION
McGill University
Bachelor of Business Administration - BBA, Marketing, Philosophy
Franciscan University of Steubenville
Semester Abroad
St. Mary's College of Maryland
High School Accelerated Learning Summer Program
Loyola Blakefield
High School
Dublin City University
International Relations and Affairs
ABOUT JACK MAGUIRE
I\'m a veteran in the field of Social Media Advertising, with control over a monthly budget of more than $1M and generating over 250M impressions across a spectrum of platforms such as Facebook, Instagram, TikTok, among others, my value lies in generating results. I\'ve transformed small-scale brands, escalating their reach by as much as 30x, and helmed expansive campaigns. I increase brand visibility, expand reach, and lift conversion rates. My niche lies in balancing priorities while fostering creativity in high-pressure environments. Distinguished for crafting competitive marketing strategies, I leverage data to enhance customer satisfaction. I\'ve generated over $5M in revenue, rallied hundreds of thousands of followers and leads, and orchestrated the sell-out of large-scale events. My experience spans a wide array of market sectors, from film promotion to finance, optimizing social e-commerce for national brands. Although my primary focus is social media, I recognize the importance of the full spectrum of marketing skills including data analysis, branding, and copywriting. Expertise: Managing social media marketing operations Developing competitive marketing strategies Analyzing market trends and consumer needs Increasing customer satisfaction through data and analysis Envisioning and managing social media ad campaigns for Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and TikTok Managing partnerships relationships with social platform representative teams (Facebook, Pinterests, TikTok, Snapchat, etc) Career Achievements-Built and scaled Facebook campaigns that generated >$5M in social media ad-associated revenue -Gained 300K Facebook followers and 365K email leads -Sold out large attendance) conferences and events-Designed and implemented nationwide (US) market research survey initiatives that informed product and website design choices at scale-Optimized e-commerce social for national brands Additional Experience I have experience with Data Analysis (including Statistical Significance Analysis), Data Visualization, Branding, Consumer Psychology, Market Research (Survey Monkey, Google Forms, Heat map analysis), A/B and Multivariate Testing, Marketing Campaign Management, Copywriting (Favorites are Eugene Schwartz and Gary Halbert), Microsoft Excel & Google Sheets.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.