Amanda Butkewich

About Amanda Butkewich

I\'m a full stack marketer whose skills and expertise are as versatile as the roles and industries I\'ve adapted them to. That means that: I write like a content marketer. I tell stories like a brand marketer. I experiment with the boldness of a growth hacker. I analyze with the precision of a business operations manager. I have the product sense of a PM. I hustle like a seller.As a trained writer and former English instructor, my storytelling and critical thinking roots run deep and they fuel my ability to craft captivating content that resonates with diverse audiences across B2B tech. My unique brand of big-picture vision and meticulous execution means I can pivot from the POV to ground level thinking on a dime. Throughout my 10+ year career in B2B SaaS, I\'ve consistently blurred the lines between creativity and strategy, moving between industries and departments that have broadened my horizons, made me question my assumptions, and pushed me to seek innovative solutions. I have experience leading teams at pre and post IPO companies and specialize in start up to scale up environments with <$100M ARR. I bring with me a deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle, helping navigate two organizations to sell upmarket and create clear, value-based sales narratives. I am dedicated to uncovering the real, no BS challenges and successes of the products and platforms I promote in order to carve out a truly competitive niche for the business. I\'m someone who can flex across the inbound work of PMM (insights, research, competitive intel, revenue enablement) and outbound motions of brand marketing (GTM strategy, positioning and messaging, sales readiness, pricing). My secret weapons are an insistence on simplicity, a love of purposeful content creation, and empathy for my audience.

Experience

1. Gtm Advisor

   Humbra Llc

   Jan 2023 — Present · Portland, OR, US

   Humbra operates at the intersection of outdoor recreation, automotive accessories, and DTC hardware innovation. It straddles the mobility gear and modular infrastructure markets, serving both consumers and enterprise buyers like contractors, field teams, and fleet operators.As a GTM advisor to Humbra, I help bridge rugged innovation and commercial traction by guiding a high-utility hardware brand from DTC growth to scalable B2B expansion in the outdoor mobility space.

Education

• American University

  Bachelor of Arts, English Language and Literature, General

  2011

• San Francisco State University

  Master of Arts

  2013

• University of California, Berkeley

  Professional Certificate, Project Management

  2015 — 2016