Margarita Izotova
Senior Growth Marketing Manager @Semrush
Signup · Get unlimited contacts
WORK HISTORY
Senior Growth Marketing Manager @Semrush
Berlin, DE
EDUCATION
Higher School of Economics
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
ABOUT MARGARITA IZOTOVA
Turning data into decisions, funnels into revenue, and users into loyal customers!I am a Growth Marketing Leader with 7+ years in B2B tech, who scales high-LTV customer acquisition, drives consistent growth across the funnel, and improves key metrics like MRR/ARR, ROI, and LTV. My work is rooted in deep analytics, always-on testing, and building strategies that scale. I don’t stop at acquisition—I follow the value all the way through retention and upselling.Top 3 Skills1. Growth Marketing & Product-Led Growth Strategies- Proven track record in optimizing the full product funnel—from acquisition to adoption and upsell—through data-driven experimentation and always-on A/B testing- My growth initiatives include multi-channel campaigns, content, website optimization, and promotions—all built to improve core metrics like MQLs, revenue, and trial-to-paid conversions- Successfully developed upsell and retention strategies that positively impacted ARPPU and client LTV- Experienced in building account-based marketing (ABM) strategies and testing industry-specific, scenario-based sales plays to drive SQL growth.2. Product Marketing & Go-to-Market Strategies- I specialize in developing go-to-market strategies tailored to both local and international markets- Skilled in identifying key market insights through in-depth regional analysis to ensure each market’s unique characteristics are addressed- Craft positioning and messaging that resonates—whether the goal is local dominance or expansion into new territories- Hands-on experience in demand and pipeline generation via paid and owned channels, with a track record of optimizing CPA, CAC, and ROMI.3. Cross-Functional Leadership & Collaboration- I excel at creating strong synergies between product, sales, and marketing teams, ensuring alignment on key business goals, product launches, and user insights- Successfully executed cross-functional growth projects like sign-up flow optimization and onboarding improvements, significantly improving product conversion and revenue- As a customer advocate, I focus on building intuitive journeys that solve real user problems, driving both customer satisfaction and long-term business growth.Curious to chat growth strategy, funnel fixes, or just love a good A/B test? Let’s connect.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.