Senga Senga Odonnell Thomson
Head of Scotland Public and Private Sector Key Accounts @BT Group
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WORK HISTORY
Head of Scotland Public and Private Sector Key Accounts @BT Group
Glasgow, GB
As a Business Unit Manager at BT, I oversee a £27 million revenue business with an EBITDA of £11 million. My primary focus is on driving growth and retention of BT in Scotland’s Key Public and Private sector customers while targeting new business opportunities of c£20 million. I am dedicated to maintaining BT’s competitive edge by supporting the delivery of innovative technology, core products and services as well as excelling in customer satisfaction. Key Responsibilities:• Team Management: Leading a team of dedicated and experienced Account Directors• Revenue Management: Lead the management of a £27 million revenue base, focusing on achieving significant growth targets.• Customer Retention: Implement strategies to retain and grow relationships with both public and private sector clients, enhancing satisfaction and loyalty. • Transition Leadership: Guide the transition of legacy to new technologies that are cost-effective and more efficient. • Data-Driven Insights: Utilise analytics to monitor and measure key performance indicators for accurate financial forecasting. • Performance Reporting: Regularly present performance metrics and strategic plans to directors, ensuring alignment with business objectives. • Risk Management: Identify risks and performance gaps and develop proactive strategies to address them. • Innovation: Encourage creative solutions within the team to enhance sales performance and operational efficiency. Key Achievements:• Top performing team for over 3 years • Maintained an EBITADA of £11 million while successfully targeting new business growth of £20 million. • Enhanced customer satisfaction through effective retention strategies • Supported the implementation and delivery of the £350 million SWAN framework for BT, contributing to the organisation\'s strategic goals.
EDUCATION
University of Plymouth
Business/Commerce, General
SKILLS
ABOUT SENGA SENGA ODONNELL THOMSON
Leading a team responsible for managing a £47 million revenue business unit, with an EBITDA of £21 million, I am committed to driving growth and retention within BT in Scotland’s largest public and private sector customers. My objective is to achieve a new business target of £20 million while maintaining BT’s competitive position in the marketplace. This involves facilitating the company’s transformation and the delivery of innovative technology solutions that meet evolving client demands. In my current role, I leverage a combination of strategic insight and operational expertise to drive significant business outcomes. My experience involves not just meeting targets but exceeding them, by fostering strong relationships with clients and stakeholders. This customer-centric approach is crucial, particularly in the public sector, where understanding client and citizens\' needs and delivering tailored solutions lead to long-term partnerships. I am passionate about leading high-performing teams and believe that collaboration and clear communication are essential for success. By empowering my team to take ownership of their objectives, I encourage innovative thinking and problem-solving, which helps navigate challenges effectively. I also prioritise professional development, providing my team with the resources and support they need to excel. My commitment to data-driven decision-making is a cornerstone of my approach. I utilise analytics to track key performance indicators, assess market conditions and make informed forecasts. This not only aids in identifying potential risks early on but allows us to pivot strategies effectively when necessary. Moreover, I am dedicated to fostering a culture of accountability and transparency within my team. Regular performance reviews and feedback sessions ensure that we are aligned with our goals and can celebrate success together. Regular presentations of performance metrics and strategic plans to our Regional Director are integral to my role, along with forecasting revenue and sales figures that directly inform our financial planning. This enables the business to confidently project outcomes for my business unit and make informed decisions moving forward. Ultimately, my goal is to contribute to BT’s vision of being a leader in technological innovation while ensuring that we deliver exceptional value to our clients and stakeholders. Through a combination of strategic foresight, operational excellence, and a commitment to team success.
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