Sendur Ganes C

About Sendur Ganes C

I am a competent professional with 16+ years of experience in the fields of Sales & Marketing, Strategy, Gross Margin, Category Management, New Product Launches, Brand Management and Sales & Channel Management. Currently, leading a large business as Category Head for a Global Paint organization with Innovation Pipeline, Pricing and Brand strategy for the country. Accountable for designing & executing successful brand strategies using customer & market feedback to meet revenue targets.In previous roles led Sales function as a Regional Sales leader managing market share gain, gross margins, channel and product mix management. Also experienced in executing activities like product designing, ATL/ BTL activities, product launches, brand visibility and so on in Brand & Trade marketing roles.A proven track record in each role performed in the 16+ year career with role enhancement/cross functional movement in a span of every 2.5-3 years. A result-oriented professional with strong strategic, analytical, communication, interpersonal, negotiation skills and managing large teams to deliver high performance.To know more about me or my work, please drop me a line at s••••••••@gmail.com

Experience

1. Category Head

   AkzoNobel

   Oct 2024 — Present · Gurugram, IN

   In my current role as Category Head, leading overall business operations [Mass Market, Wood, Metal & Trims] accountable for Gross Margin management, innovation pipeline, and brand strategy.• Own the end-to-end responsibility of revenue growth, gross margin improvement.• Drive category strategy aligned with consumer trends, competitive insights, and future innovation priorities.• Lead new product development from concept to launch in collaboration with R&D, Supply Chain, and Sales teams.• Strengthen brand communication, ensuring consistency across ATL, BTL, and digital touchpoints.• Partner with sales leadership to develop channel programs that maximize category penetration.

Education

• Karunya Institute of Technology and Sciences

  Bachelor of Engineering (B.E.), Production

  2001 — 2005

• Bharathidasan Institute of Management Tiruchirapalli

  MBA, Marketing & Systems

  2007 — 2009

Skills

• Brand Management
• Marketing
• Marketing Strategy
• Business Development
• Market Research
• Product Promotion
• Marketing Management
• Supply Chain Management
• Key Account Management
• Marketing Research
• Team Management
• Competitive Analysis
• Management
• Strategy
• Product Management
• Market Planning