Rushabh Shah

About Rushabh Shah

I transform complex data into profitable e-commerce growth. With 12+ years of experience across major global markets (NA, EU, UK, APAC, UAE - GCC), I scale D2C brands & Amazon business to 9x ROAS and manage multi-million dollar budgets for industry leaders like Carat (Dentsu Communication) and Pizuna Linens. My expertise lies in bridging the gap between technical data architecture and commercial profitability, specializing in end-to-end e-commerce scaling, market expansion, and P&L management for Luxury, premium and mass-market brands.As an Amazon Performance Marketing (PPC) specialist, I have a proven track record of developing new business opportunities and maximizing sales through advanced web technologies. My technical proficiency spans full-funnel SEO/SEM orchestration across Google, Meta (Facebook & Instagram), Bing, Amazon, Flipkart, Myntra, and Tik Tok; as well as sophisticated content management for customer loyalty strategies. By combining rigorous A/B testing with predictive analytics, I ensure sustainable growth and high-LTV retention in highly competitive Indian & international territories.

Experience

1. Senior Marketing Manager

   Pizuna Linens

   Oct 2023 — Present

   Leading performance marketing initiative for 20+ countries for Luxury Home Bedding brand on Amazon USA, UK, EU, MENA & SEAStrong knowledge on AMS, Brand Analytics, Amazon Pi, Helium10, Keepa, etcGrowing an Indian brand into premium home bedding space while maintaining profitability (P&L)

Education

• Welingkar Institute of Management

  Master of Business Administration (MBA), E-Commerce/Electronic Commerce

  2013 — 2015

• Tilak Maharashtra Vidyapeeth, Pune

  Bachelor’s Degree, Engineering

  2011 — 2014

• Vivek College of Commerce

  High School, Commerce

  2008 — 2010

Skills

• Market Research
• Management
• Team Management
• E-Commerce
• Social Media Marketing
• Microsoft Office
• Vendor Management