Senay Balema

About Senay Balema

Driven and humble data enthusiast with a sincere desire to excel as a data analyst and progress into the realm of machine learning. With a strong foundation in SQL, I possess the capability to craft complex queries, extract valuable insights, and analyze data from relational databases with precision and efficiency. My keen analytical skills enable me to dissect large datasets, discern meaningful trends, patterns, and correlations, and translate them into actionable insights that drive strategic decision-making.Proficient in utilizing data visualization tools such as Tableau, Power BI, and Python libraries, I have a proven track record of creating clear and insightful visualizations that enhance understanding and facilitate informed analysis. Adept at problem-solving, I thrive in tackling complex business challenges, employing data-driven approaches to formulate hypotheses and derive innovative solutions that address organizational needs.My meticulous attention to detail ensures the accuracy and reliability of data analysis, while my effective communication skills empower me to articulate findings and insights to non-technical stakeholders through compelling reports, presentations, and interactive dashboards. Grounded in a deep understanding of business processes and objectives, I align data analysis efforts seamlessly with organizational goals, demonstrating a strong sense of business acumen in every endeavor.Familiarity with ETL processes equips me to integrate data from diverse sources, bolstering the depth and breadth of analysis. Committed to fostering collaboration, I thrive in cross-functional teams, engaging with data engineers, business stakeholders, and decision-makers to drive synergy and achieve collective goals.An insatiable thirst for knowledge drives my commitment to continuous learning, as I remain eager to stay updated with industry trends, emerging technologies, and best practices in data analysis. Always approachable and down-to-earth, I am dedicated to personal growth, learning, and becoming a better individual, while also serving as a valuable resource and mentor for others.With humility as my guiding principle and a relentless pursuit of excellence, I am poised to embark on a journey of growth, learning, and professional development, aspiring to become a leading authority in data analytics and machine learning.

Experience

1. Lead Data Analyst

   Spectrum

   Apr 2023 — Present · Charlotte, NC, US

   This Job is responsible for validation of Spectrum Reach data. The primary contribution to the team involves daily validation or building of processes to daily validate data. The communication out of daily anomalies. This position contributes to our company’s success by helping to ensure that accurate data is ingested and available internally as well for business partners.Major Duties and Responsibilities:• Responsible for validation activities including creation and review of tableau reports, validation queries, communications and tracking of daily incidents and resolution• Validate that newly migrated code and functionality working as expected i.e. providing expected results in production environment• Work closely with SR and IT Developers to make sure understand new code and functionality for efficient validation• Automate validation process where possible with Tableau or other technologies• Develop validation documentation• Lead and mentors junior team members and takes responsibilities as subject matter expert (SME)• Creates New Tableau reports and edits/updates existing Tableau Reports• Troubleshoot, diagnose and resolve Tableau reporting issues• Provide accurate level of effort for any Tableau validation reports requested• Understand data elements of Spectrum Reach at very detailed at very detailed grain in order to validate• Open JIRA tickets when issues uncovered• Ensure that Spectrum Reach testing standards and methodology being followed via TestRail• Identify areas of improvement for data validation and strive to implement best practices• Research data issues raised reported by end users and/or data partners

Education

• Fairfield University

  Masters of Business Administration - MBA , Global Strategy, Innovation and Entrepreneurship

  2017 — 2019

• Washington College

  Bachelor of Arts - BA, Economics

  2012 — 2016

Skills

• Project Planning
• Youth Development
• Public Relations
• Social Networking
• Social Media
• Strategic Planning
• Human Resources
• Market Research
• Microsoft Office
• Sales
• Public Speaking
• Leadership
• Microsoft Powerpoint
• Marketing Strategy
• Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Research