Senan Mele

About Senan Mele

I lead Forecasting & Data Analysis at BIA Advisory Services, where I define how local advertising markets are measured, modeled, and forecasted across all major media channels in the U.S. My work enables executives, operators, and investors to make informed decisions on revenue planning, market strategy, and long-term growth.I specialize in building scalable forecasting and analytics systems that integrate economic indicators, political cycles, advertiser demand, and media consumption trends into clear, defensible projections. Rather than producing one-off analyses, I focus on developing repeatable decision frameworks that organizations can rely on over time.I operate at the intersection of data science, economics, and business strategy, translating complex signals into actionable guidance. Throughout my career, I have designed end-to-end data ecosystems from ingestion and database architecture to statistical modeling and executive reporting across media, advertising, healthcare, and finance. My work has helped organizations modernize analytics infrastructure, reduce manual processes, and improve the accuracy and usability of insights at scale.

Experience

1. VP, Forecasting and Data Analysis

   BIA Advisory Services

   Apr 2025 — Present · NJ, US

   Lead the design and execution of BIA’s forecasting and data analysis function, defining how local advertising revenue is modeled, measured, and projected across all major media channels in the U.S.• Architect forecasting frameworks that integrate economic indicators, political cycles, advertiser demand, and media consumption trends into unified, market-level projections across 200+ media markets• Translate complex market dynamics into clear, client-facing narratives used by executives, operators, and investors to guide revenue planning and strategic decision-making• Design and oversee scalable data infrastructure and modeling pipelines, enabling consistent, repeatable forecasting processes across media verticals• Drive continuous refinement of forecasting methodologies by incorporating new data sources, market signals, and structural industry shifts• Partner cross-functionally with leadership, product, and client teams to align forecasts with business needs and ensure outputs are both analytically rigorous and commercially actionable

Education

• Baruch College

  Bachelor of Business Administration (BBA), Finance and Investment

  2010 — 2012

• Pace University - Lubin School of Business

  Master of Business Administration (MBA), Financial Management & Information Systems

  2012 — 2015

• CUNY Hostos Community College

  Business Administration