Anjan Sen

About Anjan Sen

My professional experience has been spent working on the growth drivers of today’s world: Content, Creative and Commerce with a layer of Data and Digital.Key Highlights:+ Total Experience: 15 Years+ Brands Worked on: PepsiCo, Colgate-Palmolive, Reliance Jio and Cactus Communications+ Agencies: WPP India (VMLY & R and Mirum) and Publicis Groupe (MSLGROUP)+ Key Areas: Brand Strategy, Creative Strategy, Marketing Communications and Content Strategy + Execution: Team Development, Go-To-Market Launch and Project ManagementCOLGATE-PALMOLIVE:At Colgate-Palmolive India, I helped revolutionise the approach to content creation and e-commerce achieving:+ Twofold (2X) improvement in click-through rates and + Eightfold increase (8X) in content production compared to external agencies.+ Slashing creative adaptation time by 80% with the integration of Rocketium.+ Our collaborative endeavours have saved costs by 87%+ Earned recognition, including the prestigious Gold Award at YouTube Brand Cast 2022.RELIANCE JIO:At Jio, as part of the core digital marketing team, I created high-profile campaigns reaching 400 millions Indian subscribers, to drive business, value and impact. I worked on campaigns that impacted India’s digital landscape: Jio Telecom Services, JioPhone, JioMart, JioGigaFiber etc. Also, worked on the entertainment portfolio: IPL 2018 and 2019, Filmfare 2017, 2018 and 2019. Events: Chainsmokers, AR Rahman etc.

Experience

1. Deputy Director, Global Digital Commerce Content & Merchandising

   PepsiCo

   Nov 2024 — Present · Hyderabad, IN

   I lead a team of E-Commerce Marketers across India (Hyderabad) and Egypt (Cairo), to: Bring the best of PepsiCo to Global e-commerce platforms like Amazon, Walmart etc. Contribute to PepsiCo’s sales and share growth targets on commerce channels Deliver platform best practices for business impact in North America, Europe & AMESA markets Produce and deliver: Content for Search, Display, Video and Performance Marketing

Education

• B. K. Birla College (Empowered Autonomous Status), Kalyan

  Higher Secondary School, English, Hindi, Accounts, Economics, Organisation of Commerce, Mathematics.

  2003 — 2005

• Guru Nanak English High School

  Senior Secondary School, English, Marathi, Hindi, Mathematics, Science, Social Science

  1991 — 2003

• University of Mumbai

  Bachelors in Commerce, Finance, Cost Accounting, Auditing, Economics, Export Marketing.

• Savitribai Phule Pune University

  Masters in Economics

• Jamnalal Bajaj Institute of Management Studies (JBIMS)

  Executive MBA, Marketing (Masters in Marketing Management)

  2013 — 2016

Skills

• Team Management
• Social Media Marketing
• Conflict Management
• Creative Writing
• Public Relations
• Team Development
• Online Reputation Management
• Marketing Communications
• Facebook
• Crm
• Web Content Writing
• Training
• Strategy
• Brand Management
• Content Strategy
• Marketing Strategy
• Corporate Branding
• Business Development
• Digital Marketing
• Online Marketing
• Content Development
• Web Marketing
• Google Analytics
• Online Advertising
• Social Media
• Blogging
• Content Writing
• Customer Relationship Management (Crm)
• Newsletters
• Management
• Community Management
• Marketing