Selvin Chinnaiah

About Selvin Chinnaiah

Hi, I am Selvin Chinnaiah, Results-oriented marketing professional with a proven track record in orchestrating multi-brand initiatives, optimizing digital and offline marketing channels, and delivering large-scale event execution.• Proven digital marketing professional with over 2 years of experience in B2B environments,significantly boosting online engagement and brand visibility across various platforms• Digital Channel Expertise: Skilled in multi-platform content creation and social media management,achieving organic growth of followers by over 800% on LinkedIn and 25% on YouTube within a year• Produced over 100 social media posts, 30+ marketing videos, and numerous branded collaterals(including product brochures), ensuring a cohesive, high-impact brand presence across channels.• Advanced proficiency in SEO and Google Analytics, leading to a 5x increase in web traffic and a 148%boost in search engine impressions through strategic content and technical SEO enhancements• Developing and executing targeted email campaigns, achieving an average open rate of 32.75% andclick-through rate of 3.82%• Event & Budget Leadership: Planned and executed 7+ major industry events, overseeing marketingbudgets exceeding ₹2 Crores and driving strong lead generation outcomes.• Team & Agency Management: Successfully leading a growing marketing team, liaising with multipleagencies to streamline deliverables, and fostering collaboration among sales, R&D, and operations.• Completed a one-year Advanced Certification Program in Digital Marketing and Communication offered by MICA facilitated by Upgrad Education Private Limited.(Jun’23 – Mar’24)• Received Insta Award for outstanding leadership & communication skills in Infosys for handlinghigh-stake projectBeyond the confines of the corporate world, I\'m a storyteller at heart. With four short films under my belt and a thriving YouTube channel,\"1ManShow,\" I\'ve honed my creative skills, engaging audiences and bringing narratives to life. As an organized and highly creative individual, I love to curate/strategize brilliant marketing ideas that deliver first class results and the challenges of working in a dynamic and fast-paced environment.I\'m an avid cricket fan and seasoned player who has represented my district for five years. I\'ve learned teamwork, strategy and resilience—qualities that I carry over into my work life.Eager to connect with like-minded professionals, share insights, and explore collaborative opportunities. Feel free to reach out to me at s••••••••@gmail.com.

Experience

1. Marketing Lead

   Bindwel Technologies

   Jan 2025 — Present · Bengaluru, IN

   Spearheading multi-brand strategies (Bindwel, Stelda, Sigloch), managing cross-functional teams,and elevating brand presence across digital and offline channels• Managing and optimizing all facets of digital marketing, including social media, email marketing,SEO, and lead generation campaigns to maintain a steady pipeline of inbound prospects.• Successfully implementing a comprehensive WhatsApp marketing strategy that resulted 50+ qualityleads in just 3 months, contributing to a significant conversion.• Planning and managing major industry events, including Drupa & Printpack resulting in 700+prospects.• Organizing and executing successful internal events (Open Houses, webinars) to engage customers,generate leads, and demonstrate thought leadership—ultimately supporting sales enablement.• Optimizing online presence through Indiamart product listings and Google Business Profile,resulting in increased website traffic and local SEO rankings.• Successfully implementing Zoho Social CRM to streamline social media management and enhancecustomer interactions.

Education

• Shanmugha Arts, Science, Technology and Research Academy

  Bachelor of Technology - BTech, Civil Engineering

  2014 — 2018

• Xavier Institute Of Management and Entrepreneurship

  Master of Business Administration - MBA, Marketing

  2019 — 2021

• MICA | The School of Ideas

  Advanced Certification Program in Digital Marketing and Communication, Digital Communication and Media/Multimedia