Selvia Wissa
Marketing Planner- Creative Center of Excellence @Barclays
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WORK HISTORY
Marketing Planner- Creative Center of Excellence @Barclays
EDUCATION
The University of Edinburgh
Master of Business Administration (M.B.A.), International/Global Studies
Trinity College Dublin
Master of Business Administration (M.B.A.), International/Global Studies
Rosemont College
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services
Temple University
BA, Communication and Media Studies
SKILLS
ABOUT SELVIA WISSA
With over 15 years of experience in the cosmetics and consumer goods industry, I am a marketing manager who specializes in trade and product marketing for high-profile brands. I have a proven track record of developing and executing effective marketing strategies that target diverse and niche consumers and drive sales growth and brand loyalty across multiple channels and platforms.Most recently, I led marketing efforts at The Estée Lauder Companies Inc, collaborating closely with account management leads and planners to set up and launch new products, oversee 360º programs, and provide analysis on business drivers and performance. I also worked as a product marketing manager at Essity, where I developed future assortment and strategic objectives for product development within North America, and managed successful partnerships with sales and channel marketing for launches. I have a passion for creating and delivering innovative and engaging marketing campaigns that leverage consumer insights, product differentiation, and positioning. My mission is to help brands connect with their customers and achieve their goals.
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