Selventhiran Rajamanickam

About Selventhiran Rajamanickam

With extensive experience in the SaaS and Healthcare industries, I am a results-driven marketing leader specializing in marketing strategy, demand generation, and marketing operations. My expertise lies in leveraging marketing technology and data-driven insights to optimize customer engagement, accelerate pipeline velocity, and drive business growth.I bring a technology-agnostic approach to marketing execution, ensuring seamless integration and utilization of a broad spectrum of marketing automation, CRM, analytics, and data orchestration tools. With hands-on experience across leading marketing technology, I focus on designing scalable marketing frameworks that align with strategic business objectives. My deep understanding of CRM, data governance, marketing attributes, and performance analytics enables organizations to make informed, data-driven decisions that maximize marketing ROI.Beyond my technical expertise, I excel in strategic planning, cross-functional collaboration, and process optimization, ensuring marketing and sales alignment to enhance customer lifecycle management. I have successfully led marketing transformations, optimized go-to-market strategies, and mentored high-performing teams, driving measurable impact across revenue growth and operational efficiency.1. Marketing Strategy & Planning2. Demand Generation & Pipeline Acceleration3. Marketing Technology & Automation (MarTech Agnostic)4. Marketing Operations & Process Optimization5. Data-Driven Marketing & Performance Analytics6. Change Management & Process Optimization

Experience

1. Manager, Martech and Omnichannel Strategy

   GE医疗

   Sep 2022 — Present · Bengaluru, IN

   Customer Experience - Digital Channels and Marketing

Education

• Madurai Kamaraj University

  Bachelor’s Degree, Computer Science

  2006 — 2009

• Indian Institute of Management, Calcutta

  Executive Programme On Digital & Social Media Marketing Strategy

• Gauhati University, Guwahati

  Master of Business Administration (M.B.A.)

  2010 — 2012

Skills

• Secondary Data Analysis
• Team Management
• Analytics
• Pre-Sales
• Email Marketing
• Salesforce.com
• Statistics
• Data Analysis
• Process Improvement
• Analysis
• Market Research
• Campaign Management
• Marketing Operations
• Vendor Management
• Research
• Business Development
• Digital Marketing
• Marketing Automation
• Crm
• Research Analysis
• Marketing Strategy
• Microsoft Excel
• Campaign Performance Analysis
• Business Analysis
• Data Segmentation
• Competitive Analysis
• Reporting & Analysis
• Campaign Strategies
• Campaign Plans
• Customer Relationship Management (Crm)
• Management
• Direct Marketing
• Campaign Planning
• Business Analytics