Selma van T Hul

About Selma van T Hul

Innovation and Consumer Insight professional with a passion for developing strong product and packaging concepts. Experienced in both fmcg and consumer durables in an international environment.Specialties: Front-End Innovation, NPD (concept development through to final product), Ad hoc market research studies (NPD, brand positioning, communications, packaging design)Continuous data (Nielsen, GfK, Brand Tracking)

Experience

1. Global Associate Director Human Intelligence - Chocolate Portfolio, Mars Wrigley

   Mars

   Nov 2020 — Present · Chicago, IL, US

Education

• University of the West of England

  Master of Marketing, Marketing & Business Studies

  1995 — 1999

• OSG Schoonoord, Zeist

  VWO (Gymnasium)

  1986 — 1992

• Maastricht University

  International Business Studies

  1994 — 1995

Skills

• Marketing
• Focus Groups
• Shopper Marketing
• Market Planning
• Marketing Management
• Market Analysis
• Segmentation
• Marketing Research
• Brand Equity
• Market Research
• International Marketing
• Change Management
• Fast-Moving Consumer Goods (Fmcg)
• Business Insights
• Nielsen
• Brand Architecture
• Trade Marketing
• Consumer Products
• Positioning
• Customer Insight
• Brand Management
• Competitive Intelligence
• Consumer Behaviour
• Marketing Strategy
• Fmcg
• Advertising Research
• Global Marketing
• Competitive Analysis
• Market Intelligence
• Product Marketing
• Product Innovation
• Consumer Insight
• Marketing Communications