Simon Ellson
Chairman @Sme Advantage Ltd
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WORK HISTORY
Chairman @Sme Advantage Ltd
Dorchester, GB
At SME Advantage, I supported initiatives to transform how small and medium enterprises operate by implementing Zoho One. This involved replacing disparate systems with a cohesive solution that doubled sales and enhanced marketing efforts. My focus on automation not only improved operational efficiency but also significantly elevated customer experiences.
EDUCATION
University of Leicester
HND - Economics and Business
SKILLS
ABOUT SIMON ELLSON
I coach ambitious business owners who want real results, not endless workshops or fluffy peer groups.Premium 1:1 coaching for £1M–£20M turnover businesses with 10+ staff. Fortnightly sessions focused on profit, cashflow, team performance, and building a business that works without you. Private, commercial, needle-moving – no consultants vanishing after a plan.Multiple awards (7x UK’s Best Client Results, Top 100 Global Coach), BizX wins for clients, and two published books to back it up: Head Down, Balls Up (ditching self-sabotage) and Who the Hell Are You Anyway?(claiming the identity that drives massive growth). Part of a planned six-book series for owners ready to level up.With 35+ years scaling ventures – senior roles at Apple and Symantec, founded multiple businesses including Zoho systems (SME Advantage), gym group (FitClub), recruitment, marketing agency, and acquisition plays (Black Swan Strategy) – I run Dorset’s #1 ActionCOACH practice, coaching 30–40 owners to more profit, freedom, and exit-ready value.We guarantee results: build the system, get the outcomes, or we coach free until you do.Clients span IT, manufacturing, fitness, recruitment, events, property, e-commerce and more – because I’m the mindset and strategy expert, you’re the industry pro.Married 36 years to Viv, dad to three grown sons, grandad to six, kept grounded by the Beagle. F1 and rugby keep me sharp off-duty.If you’re frustrated working IN the business, ready to work ON it smarter (not harder), and want more time, money, and control – DM me or book a call. Let’s talk honestly about where you are and where you could be.“You don’t have to be the best to start, but you do have to start to be the best.”
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