Selin Bayraktaroglu

About Selin Bayraktaroglu

Data Analytics Leader with an engineering background and 10 years of experience in marketing analytics, business intelligence, and marketing technologies. Proven track record of building and leading high-performing cross-functional teams in both startups and global organizations. With expertise in both hands-on analytics and client-facing/managerial roles, excel at adapting to new skills and platforms within MarTech and bridging the gap between technical teams and executive stakeholders.Technical Skills: Business intelligence & data visualization (Tableau, Power BI, Looker, Datorama), Python, Databases (SQL, ETL), Web Analytics (Google Analytics, Adobe Analytics, Piwik PRO, Logrocket), UX Analysis (Amplitude, Heap), Tag Manager, Microsoft Office, Tableau Prep, Google Marketing Platforms, Social Marketing Analytics (Sprinklr), AB Tests (VWO, Adobe Target, AB Tasty), Segment, RudderStack, Hubspot, Data Clean Room, Project Management (Jira utilizing agile or scrum methodologies), Data Warehouses (Snowflake, AWS, Google Cloud)

Experience

1. Marketing Data Science & Analytics Manager, Fox One

   Fox Corporation

   Oct 2025 — Present · Los Angeles, CA, US

Education

• Columbia University

  Bootcamp, Data Analytics

  2020 — 2020

• Boğaziçi University

  Master's degree, Engineering and Technology Management

  2015 — 2017

• Boğaziçi University

  Bachelor's degree, Chemical Engineering

Skills

• Product Marketing
• Pharmaceutical Sales
• Photoshop
• Pharmaceutical Industry
• Marketing Research
• Competitive Analysis
• Pharmaceutics
• Marketing Strategy
• Marketing
• Market Research
• International Marketing
• Market Analysis
• Marketing Communications
• Photography