Selin Selin Mina Ashaghimina
Co-founder Strategy & Creative Direction @Sparks Social Club
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WORK HISTORY
Co-founder Strategy & Creative Direction @Sparks Social Club
Berlin, DE
Sparks is a female-founded cultural studio based in Berlin, exploring modern connection beyond the screen. Designing spaces where creativity, presence, and dialogue intersect, we bring together Berlin’s tastemakers and industry leaders through culturally relevant, emotionally resonant programming.Since October 2024, we have hosted intimate cultural events in collaboration with partners including BYREDO, Fotografiska, GESKE, Satisfyer, Soho House, Something & Nothing, The Hoxton and more – welcoming guests and building a waitlist of community members across Berlin.
EDUCATION
University of Amsterdam
Research Master of Arts, New Media and Digital Culture
Lycée général et technologique Henri Matisse Cugnaux
Exchange Program, French Language and Literature
dacte - Deutsche Akademie für Coaching, Training und Entwicklung
Systemic Business Coach, Business/Corporate Communications
Ludwig-Maximilians-Universität München
Bachelor of Arts (B.A.), Communication Science, Minor: Law
ABOUT SELIN SELIN MINA ASHAGHIMINA
I work at the intersection of digital culture, human connection, and experiential strategy.I’m the co-founder of Sparks Social Club, a Berlin-based social experience brand and community exploring how people connect, relate, and build trust beyond platforms. Through Sparks, I design spaces, formats, and analog tools that move beyond swipes and small talk toward more intentional, dialogue-driven forms of connection.Alongside this work, I bring over ten years of experience in digital strategy, media publishing, and brand storytelling. Most recently, I worked as a Senior Concept Strategist at Tagesspiegel Brand Studio, where I collaborated with editorial, commercial, and creative teams to develop content-driven campaigns for cultural and lifestyle brands.My background combines media & communication science (M.A.), applied research, and hands-on practice across organizations, brands, and communities. I’m particularly interested in how internet culture, modern relationship dynamics, and constant digital stimulus shape behavior and how brands, teams, and shared experiences can support more grounded, human ways of relating.I work well both independently and in close collaboration with teams, leadership, and institutional partners, and I’m always open to thoughtful conversations, projects, and collaborations.
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