Ella Selen Koc

Experience

1. Marketing and Strategy Manager

   VIRGOSOL

   Aug 2025 — Present · Istanbul, TR

   Led Investor Relations, including board meeting preparations, investor updates and stakeholder communications- Built and scaled the Marketing Team, covering digital marketing, PR and content strategy- Designed and implemented digital marketing funnels across LinkedIn, Google Ads and email automation to drive lead generation and brand awareness- Managed PR activities in collaboration with agencies, boosting brand positioning in key markets- Planned and executed strategic growth initiatives, aligning marketing efforts with business and investor expectations- Acted as a key liaison between internal teams, partners, and external stakeholders to ensure alignment on strategic goals- Developed and executed global B2B sales strategy targeting enterprise clients in Banking, Fintech, Telecom and E-commerce sectors across US, DACH, UK, and Nordics- Built partner ecosystems with IT consultancies, fintech marketplaces and regional resellers to expand market reach- Implemented CRM-driven sales funnels with lead scoring, automation and data-backed outreach campaigns- Defined KPIs such as pipeline velocity, win rate, CAC vs LTV, and partner revenue contribution to measure success.

Education

• Stanford University

  Master of Business Administration - MBA

• Sakarya University

  Bachelor's degree, Industrial Engineering

  2014 — 2018

Skills

• Tennis Courts
• English
• Yönetim
• Violin
• Liderlik
• Project Planning
• Stratejik Planlama
• Systems Thinking
• Iş Stratejisi
• Girişimcilik
• Proje Yönetimi
• Microsoft Excel