Selene Velarde
Marketing Manager LATAM at ARB | Automotive Marketing Strategy | 16+ Years of Experience
- Role
- Marketing Manager Latam at ARB 4x4 Accessories USA
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Selene Velarde
Marketing Communications Manager with 16+ years of expertise in the automotive sector. I specialize in building brand equity through integrated marketing, digital content, and audience-first communication strategies.Currently the Marketing Manager (LATAM) at ARB in Florida, United States. I am focused on scaling our market reach and strengthening our regional footprint. My approach combines big-picture strategic thinking with a hands-on commitment to content production, short-form video, and digital engagement.From global automotive brands to niche 4x4 equipment, my career is defined by an ability to adapt brand narratives to different channels and cultures. I enjoy building teams, leading creative agencies, and executing campaigns that translate into real-world business results.Always open to networking with professionals passionate about automotive innovation, marketing strategy, and brand storytelling.
Experience
Marketing Manager Latam
Apr 2026 — Present
Skills
- Marketing Strategy
- Publicidad
- Estrategia Empresarial
- Estrategia De Mercadotecnia
- Negociación
- Automotive
- Strategic Planning
- Marketing
- Advertising
- Ventas
- Planificación Estratégica
- Negotiation
- Plan De Negocio
- Marketing Digital
- Mercadotecnia
- Business Strategy
- Gerencia De Ventas
- Sector Automovilístico
- Management
- Gestión De Relaciones Con Clientes
- Liderazgo De Equipos
- Servicio De Atención Al Cliente
- Team Leadership
- Administración Y Dirección De Empresas
- Customer Service
- Gestión De Proyectos
- Comunicaciones De Marketing
- Sales Management
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