Selena Watkins
Wellness Leader & World Class Fitness Instructor | Founder of Socanomics
- Role
- On-set Movement Director at lululemon
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Selena Watkins
With 15+ years of experience spanning fitness, performance, content strategy, and community-building, I’ve built a career at the intersection of movement and media—helping people feel better in their bodies and more connected in their lives.As the founder of Socanomics, I scaled a wellness brand from Instagram Lives into a SAAS platform—leading livestream and on-demand programs, touring pop-up experiences, and producing international retreats rooted in joy, inclusivity, and heritage. I’ve partnered with Meta, Lululemon, and Visa, coached creators, led multi-platform campaigns, and built systems to sustain impact long after the first class.But I’m also talent. A NASM-certified trainer, yoga instructor, and professional dancer, I’ve performed on the Super Bowl stage, toured with global artists, and starred in best-selling fitness programs. My strength is in storytelling—whether on camera, in the studio, or behind the scenes shaping what audiences see and feel.I’m passionate about using movement as a tool for transformation and bringing bold, culturally relevant wellness experiences to life—whether through content, community, or leadership.I’m open to new opportunities—especially those that allow me to merge my creative roots with strategy, team-building, and a bigger mission.Let’s connect.
Experience
On-set Movement Director
Mar 2021 — Present · Los Angeles, CA, US
Worked in tandem with world class Art Directors and photographers on set of e-commerce shoots to enhance the visual storytelling of marketing campaigns Guided models to execute dynamic actions seamlessly for the camera, ensuring the functionality and versatility of the apparelApplied 15+ years of professional dance and choreography to direct movement Implemented kinesthetic expertise as a NASM CPT, 200-hr RYT to distinguish Lululemon\'s visual content
Education
Rutgers University
Bachelor of Fine Arts (BFA), Journalism/ Dance
2005 — 2010
Skills
- Fitness Instruction
- Fitness Training
- Dance Education
- Radio Producing
- Motivational Speaking
- Public Speaking
- Writing
- Soca
- Pageants
- Entertainment Industry
- Performing Arts
- Dance
- Radio
- Entertainment
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