Selena Sanders
Associate Director, Voice of the Customer & Customer Experience Private Brands | CX Innovation | Customer-Centric Growth | eCommerce | Certified Health & Life Coach.
- Role
- Associate Director Customer Experience, Voice of the Customer Private Brands at Chewy
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Selena Sanders
Creative and product design leader operating at the intersection of product, brand, and…
Experience
Associate Director Customer Experience, Voice of the Customer Private Brands
Apr 2022 — Present · Seattle, WA, US
Previous Roles: Associate Director, CX and Concept Design (Nov 2024-May 2025)· Associate Director Product Design & Marketing Ops (Jul–Nov 2024) · Associate Director, Product Design & Technical Design (Apr 2022–Jul 2024)Life @Chewy Social Media Ambassador, customer-obsessed CX and creative leader shaping the private brand experience at Chewy through end-to-end ownership of brand storytelling, product strategy, and customer voice driven. Partner with cross-functional leaders in merchandising, studio, and marketing to elevate product promise, enhance customer connection, and build brand loyalty. Established centralized design and technical teams, developed patent-pending product innovations, and revitalized brand aesthetics across consumables and hardgoods portfolios. Passionate about empowering talent, operationalizing creative vision, and driving meaningful business growth through insight-led innovation.
Education
Bridgwater & Taunton College
Foundation Diploma, Design and Applied Arts
University of Southampton
Bachelor of Arts (BA), Textile Design , Fashion/Apparel Design
Skills
- Apparel
- Fashion Design
- Trend Analysis
- Leadership
- Textile Design
- Creative Branding
- Outerwear
- Knitwear
- Mood Boards
- Color and Trend
- Wovens
- Accessory Design
- Executive Leadership
- Draping
- Visual Merchandising
- Creative Direction
- Textiles
- Fashion
- Product Development
- Brand Implementation
- Creative Concept Development
- Tech Packs
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