Selena Craig
Purpose-Driven Marketer in Life Sciences & Healthcare | Bringing healthcare and science to life through creative storytelling and strategic marketing. |
- Role
- Marketing Manager at Foundation Medicine
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Selena Craig
I am a healthcare marketing professional with over 10 years of experience, most recently focused on molecular diagnostics. My expertise spans marketing strategy, creative production, and social media management, with a strong emphasis on developing targeted messaging and content for Healthcare Providers, Payers, and Patient audiences. With a career focused on healthcare marketing, my work is guided by a deep sense of purpose: to support patients, empower healthcare professionals, and ultimately improve lives through making complex information more accessible and actionable for those on the frontlines of care and those navigating their own health journeys. In addition to my professional marketing career, I served a two year term in a leadership capacity on the board of the American Marketing Association (AMA) Boston, where I designed and oversaw programming that supports marketers at various stages of their careers. I am deeply committed to sharing industry insights and thought leadership to foster professional growth within the marketing community.Recognized by senior leadership with the STAR Collaborator Award in February 2025 for driving cross-functional collaboration and breaking down organizational silos, I consistently strive to deliver results by aligning teams around shared goals.If you are interested in connecting, please DM me or reach out @ S••••••••@gmail.com.Specialties: Marketing Strategy, Brand Marketing, Digital Strategy, Digital Marketing, Social Media, Email Marketing, Content Marketing, Creative Direction, Lead Generation, and Content Strategy.
Experience
Marketing Manager
Jan 2025 — Present
Develop payer marketing strategies that communicate clinical and economic value to payers, IDNs, and large healthcare accounts. Partner with cross-functional teams to deliver value stories, tools, and campaigns that support access, reimbursement, and account engagement.
Education
University of Southern Maine
Bachelor of Arts - BA, Media Studies. Concentration in Multimedia Design and Production.
Boston University
Master of Science (MS), Communication. Concentration in Advertising.
Skills
- Management
- Web Content Management
- Hubspot
- Imovie
- Wordpress
- Adobe Creative Suite
- Editing
- Online Advertising
- Email Marketing
- Online Marketing
- Final Cut Pro
- Social Media Marketing
- Digital Marketing
- Content Marketing
- SEO
- Higher Education Marketing
- Inbound Marketing
- Indesign
- Sem
- Marketing Communications
- Marketing
- Nonprofits
- Content Management
- Marketing Strategy
- Social Media
- Google Analytics
- Photoshop
- Web Design
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