Selena Davant

Creative Director | 8+ Years in Digital & Experiential Marketing

Role
Head of Marketing at Made In Color
Location
Oakland, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Selena Davant

I build digital and experiential marketing programs from concept to execution. …

Experience

  1. Head of Marketing

    Made In Color

    Apr 2019 — Present · Oakland, CA, US

    Led the agency\'s development and growth, overseeing project management, resource allocation, and campaign execution for a client portfolio of 35+ projects across various sectors.Key Achievements:• Spearheaded high-impact digital campaigns: Increased Greystar Properties\' follower growth by 57% over 4 years; drove 70M+ impressions for Clubhouse for the backchannel launch; achieved 1.2M impressions for 3% Movement content capture.• Managed end-to-end video production projects with measurable results: Tipping Point Community series contributing to $25M fundraising; Rich Brilliant Willing\'s Shop Talk vignette views); Kapor Center\'s impact report views).• Implemented robust project management systems: Established efficient workflows, quality control processes, and KPI monitoring, consistently meeting or exceeding ROI targets for clients including McKinsey & Co, BLCK VC, and Bozzuto Group.• Cultivated long-term client relationships: Developed and executed strategic partnerships, ensuring on-time, on-budget delivery of complex marketing campaigns across digital and experiential platforms.

Education

  • Upper Iowa University

    Bachelor of Arts (B.A.), Communication and Media Studies

    2009 — 2012

  • Academy of Art University

    Master of Fine Arts (M.F.A.), Advertising

    2012 — 2015

Skills

  • Public Relations
  • Creative Direction
  • Project Management
  • Event Planning
  • Photoshop
  • Public Speaking
  • Adobe Creative Suite
  • Customer Service
  • Final Cut Pro
  • Adobe Photoshop
  • Advertising
  • Graphic Design
  • Integrated Marketing
  • Indesign
  • Art Direction
  • Creative Conception
  • Photography
  • Social Networking
  • Social Media Marketing
  • Social Media
  • Typography

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Selena Davant — Head of Marketing at Made In Color in Oakland, CA, US | Unifers