Selena Cox

About Selena Cox

I am a customer-oriented and culture-driven retail merchandising leader with expertise in innovative merchandising, brand strategy, profitability enhancement planning, inventory optimization, and market/competitive analysis to maximize sales and revenue growth across leading beauty brands. Throughout my career, I have achieved a proven record of negotiating with vendors to optimize price points, collaborating with senior leadership to improve strategic planning, and leveraging market trends and consumer data to optimize product/merchandising strategy.As a visionary leader and fearless risktaker with a passion for inclusive beauty, I drive innovative merchandising and assortment strategies to diversify product ranges aligned with a broad customer base. I take pride in being an inspiring leader and motivating coach and mentor who cultivates individual skills, supports professional development, and encourages career advancement. I have received numerous awards and recognition for empowering women in business and for fostering a culture of inclusivity and professional excellence, building high-performing teams aligned with a strategic mission to consistently achieve business goals.

Experience

1. Executive Director, Dmm of Beauty and Emerging Brands Technology

   CVS Health

   Apr 2021 — Present · Pittsburgh, PA, US

   In this role, I lead and mentor a team of 25 directors, managers, and category specialists while overseeing strategic direction of $3B merchandising operations across 9K stores to ensure alignment with overall business goals. I analyze KPIs and other key metrics while maintaining knowledge of market changes and consumer feedback to identify opportunities for growth and forecast trends/demand. I also collaborate with finance and operations to create sales forecasts/budgets and partner with cross-functionally to align merchandising strategies with brand initiatives and customer experience goals to drive consistent category growth, profitability, and market share. Some achievements include: Achieving $550M in guaranteed profitability by cultivating strategic relationships with vendors and suppliers to source new products and brands and maintain market competitiveness. Optimizing price points by negotiating contracts, product assortment, pricing, and promotional support. Attaining incremental $100M+ in sales in key brands/categories over two years. Reimagining key tentpole event in Fall 2024, driving 5%+ lift in trips, baskets, and new customer acquisitions. Also achieving Mulo+ share gains of 40+ bps, 2B+ impressions, 9M redemptions, and $5M+ in sales. Generating an incremental $30M+ over two years on flat stock by creating a Beauty & Personal Care seasonal strategy. Creating key exclusive items that delivered $25M+ in sales and 4B organic impressions. Driving incremental $20M+ in sales by implementing a Cosmetic Last Chance Sale Strategy, reducing the carbon footprint exhausted during the return process and creating another value-driven event for customers. Maximizing merchandising team performance by supporting continuous professional development and fostering a collaborative and results-driven culture. This resulted in seven team members receiving promotions, two of them twice.

Education

• Hampton University

  Bachelor of Science (BS), Marketing