Selden Pickens

Digital Marketing Coordinator (Cin Coast Reallty) @Berkshire Hathaway HomeServices

Newport Beach, CA, US

As the Digital Marketing Coordinator for Cin Coast Realty, an agency under Berkshire Hathaway HomeServices, I oversee all aspects of digital marketing to generate and nurture home buyer and seller leads. My role focuses on driving brand visibility, increasing engagement, and optimizing lead generation through a strategic mix of paid advertising, content creation, and SEO.Key Responsibilities: • Lead Generation & Nurturing: Develop and manage high-converting Facebook ad campaigns targeting home buyers and sellers, ensuring optimal reach and lead quality. • Email Marketing & CRM Management: Create and implement email marketing campaigns to engage leads and guide them through the home-buying or selling process. • SEO & Website Optimization: Enhance organic search visibility by optimizing website content and local SEO strategies to attract potential clients. • Content Creation: Produce and edit short-form and long-form video content for social media and digital platforms to increase engagement and brand awareness. • Analytics & Performance Tracking: Monitor ad performance, SEO rankings, and campaign effectiveness to refine strategies and improve ROI.