Sarah Keener

About Sarah Keener

Social media manager dedicated to authentic storytelling, smarter technology, and the…

Experience

1. Social Media Manager, North America

   Lenovo

   Sep 2020 — Present

   As the Organic Social Media Manager I am responsible for developing and implementing social media strategy to increase brand awareness and storytelling opportunities, deepen customer engagement, and build customer advocacy across all owned social channels.Responsibilities- Revitalizing and managing organic social media strategy that ladders back to business objectives, ensuring accurate brand presence and infusion of product-centric content with authentic storytelling- Developing expansive content strategy and editorial calendars to drive engagement from key audiences across all platforms using interactive elements like polls, contests, gamification, etc- Drafting, curating, and managing all published content to ensure brand quality and standards are consistently upheld- Advocating for early social media integration in the creation of marketing and cross-org campaigns- Crafting social media strategies for executive teams, positioning them as thought leaders on social- Identifying social, cultural, and industry trends to provide audiences with authentic opportunities for engagement through educational, entertaining, and fresh content- Establishing transparent lines of communication and partnership with cross-functional teams and agencies to ensure alignment and operational efficiency- Identifying potential threats and positive opportunities in user-generated content surrounding the company- Measuring, analyzing, and optimizing efforts to meet pre-determined KPIs for engagement, growth, and revenue across owned platforms- Communicating social analytics, learnings, and campaign performance across the organization- Leading social media intern training and daily management

Education

• North Carolina State University

  Bachelor’s Degree, Communication (Public Relations)

  2013 — 2018

• Richmond American University London

  General Education

  2015 — 2015

• North Carolina State University

  Bachelor’s Degree, English (Language, Writing, and Rhetoric)

  2013 — 2018

Skills

• Indesign
• Social Networking
• Leadership
• Teamwork
• Ap Style
• Project Management
• Customer Service
• Feature Articles
• News Writing
• Meltwater
• Public Speaking
• Public Relations
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Time Management
• Clip Reporting
• Feature Writing
• Technical Writing
• Adobe Illustrator
• Copy Editing
• Communication
• Profiles
• Research
• Excel
• Editing
• Writing
• Cision
• Microsoft Office
• Social Media
• Management