Sekarini Sendil
Research Scholar at Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
- Role
- Teaching Assistant at Sastra University
- Location
- Thanjavur, IN
- LinkedIn followers
- 500 followers
About Sekarini Sendil
I’m a passionate researcher diving deep into the evolving landscape of \"PHYGITAL\" retail—where physical and digital realms blend to create unforgettable customer journeys. Currently pursuing my PhD on Exploring Customer Experience in Phygital Retail Environment, I specialize in designing conceptual models that measure real-world consumer behavior in immersive, tech-enabled retail spaces. With a keen interest in AR/VR, smart technologies, and data-driven retail, I aim to bridge academic insights with practical applications that drive innovation in customer engagement strategies. Let’s connect if you’re passionate about retail transformation, customer-centric strategies, or academic-industry collaboration!
Experience
Teaching Assistant
Jun 2023 — Present · Thanjavur, IN
Pursuing Ph.D. in Phygital Retailing and employed as Teaching Assistant in SASTRA University· Area of Interest: Marketing, Customer Relationship Management and Human Resources
Education
Shanmugha Arts, Science, Technology and Research Academy
Master of Business Administration - MBA
2021 — 2023
St. Joseph of Cluny School, Pondicherry
Higher secondary
2017 — 2018
Shanmugha Arts, Science, Technology and Research Academy
Bachelor of Commerce - BCom
2018 — 2021
St. Joseph of Cluny School, Pondicherry
High School
2015 — 2016
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